And somewhere in the last few months I had to admit something I didn't want to: a lot of you weren't using it.
The easy answer is that traders don't follow plans. It's the oldest complaint in this business, and it's usually aimed downward — at the member, the beginner, the guy who keeps blowing up. Discipline problem. Not my problem.
I kept landing somewhere else. What if it's ours?
Maybe the plan was too long. Maybe it was buried three pages into a website built to sell things, so it read like a lead magnet instead of the work. Maybe it looked like every other trading site, so it got treated like every other trading site — skimmed, and closed.
So we rebuilt it around one question: what would make this easier to actually use at 9:25 in the morning?
What changed
The plan is now the front page. Not a link to the plan. The plan — levels, bias, the one setup worth taking, and what to leave alone.
Every plan we have ever published is here, back to January, exactly as it was written before the open. None of them edited afterwards.
We scored them. A plan counts as triggered only when price reached the level and a bar closed beyond it, which is what the plan actually asks for. Of the ones that triggered and resolved, 45% reached target. That number sits on the archive page with the method and the limitations next to it, because a number without those is just a claim.
And we re-measured the research from our own recorded sessions instead of repeating figures we had read somewhere. 178 sessions. Where a study shows nothing, it says so.
What we took out
Coaching dropped from $95 to $65. The SPY playbook came down. The merch is gone for now. And we narrowed what we claim: the daily plan is ES, because that is what we trade every session and where our data is deepest. The other instruments we watch, with thinner data behind them, and we say so.
One honest note
The tools aren't buyable for a few days. We're moving to a new payment provider and it is waiting on their approval.
We could have held all of this back until that cleared and launched everything at once, like a product. We didn't. The plan is free, the archive is free, the research is free, and those are the parts that matter. Holding them back to protect a shop would have told you exactly where our priorities sit. The tools will be there in a few days.
When I say we, I mean myself, the mods, and a group of retail investors who have families and who have been at this long enough to know what it costs. Most of us learned this the expensive way, and none of us are interested in selling anyone a shortcut that doesn't exist.
You'll tell us what's wrong with it. That's rather the point.